DATA COLLECTION AND SURVEYS RESEARCH

• Data Collection and Surveys Research
We provide consulting and expert testimony on design, implementation, and analysis of surveys to address issues in retail, consumer/product analysis, marketing, governance and political assessments.
Our survey methodologists design original surveys and critique those performed by others. Our experts have designed and conducted surveys using all modes of survey data collection (e.g., telephone, internet, intercept, self-administered, etc.), as well as qualitative in-depth interviews and focus groups. Surveys have been conducted with samples from consumers, businesses, employees and the electorates.
Our expertise in surveys include:
• Identifying the relevant population and developing the most efficient and accurate way to sample the target population, including developing the appropriate sample frame (list) and sample size
• Developing and pretesting the survey questions, including the use of indepth interviewing, cognitive interviewing, focus groups, and formal quantitative testing as needed
• Evaluating and developing complex question strategies such as: hypothetical choice questions, willingness to pay questions, and conjoint and ordered logit analysis
• Determining the appropriate methodology for implementing the survey.
Commonly used methodologies include telephone surveys, Internet surveys, mallintercept surveys, and self-administered surveys
• Evaluating the methodologies of surveys and market research submitted by others as evidence.
• Data Collection and Surveys Research
We provide consulting and expert testimony on design, implementation, and analysis of surveys to address issues in retail, consumer/product analysis, marketing, governance and political assessments.
Our survey methodologists design original surveys and critique those performed by others. Our experts have designed and conducted surveys using all modes of survey data collection (e.g., telephone, internet, intercept, self-administered, etc.), as well as qualitative in-depth interviews and focus groups. Surveys have been conducted with samples from consumers, businesses, employees and the electorates.
Our expertise in surveys include:
• Identifying the relevant population and developing the most efficient and accurate way to sample the target population, including developing the appropriate sample frame (list) and sample size
• Developing and pretesting the survey questions, including the use of indepth interviewing, cognitive interviewing, focus groups, and formal quantitative testing as needed
• Evaluating and developing complex question strategies such as: hypothetical choice questions, willingness to pay questions, and conjoint and ordered logit analysis
• Determining the appropriate methodology for implementing the survey.
Commonly used methodologies include telephone surveys, Internet surveys, mallintercept surveys, and self-administered surveys
• Evaluating the methodologies of surveys and market research submitted by others as evidence.